As product managers, some — or maybe even many — of us have been able to escape the Build Trap and evolve past the Feature Factory. Hopefully behind us are the days of chasing purely feature-based roadmaps and instead, we’re working in empowered teams trying to achieve outcomes.
As part of this transition, we have started to use product analytics tools like Pendo to understand user behavior and sentiment from a quantitative perspective. As we’re confirming user problems to solve and evaluating various solutions, we’re conducting user interviews and usability tests, which means we’re amassing all kinds of qualitative information.
This introduces a set of new challenges: continue reading