Words matter. Language matters. Single words can evoke a whole set of connotations and feelings. In the Agile space, the word “waterfall” certainly does that. Every language domain, such as an organization or field of practice, has these words or phrases that have a very specific meaning understood by everyone who’s part of that group. Sometimes they’re neutral, sometimes positive and sometimes they’re just taboo — words you better avoid due to the bad aftertaste or overwhelmingly negative connotations. In a different context or domain, the same word may be completely innocent and neutral — just ask hikers about waterfalls. (In one organization I worked for, you should never mention “productivity”; otherwise, you’d immediately be confronted with visceral reactions and backlash!)
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